Saturday, 30 July 2011

Identity Crisis

So yet again, I took advice from Etsy on how to succeed in business.  The idea was to create a profile photo that connects the title of the shop, The Laundry Collection, with the products being sold.  

All I could think of was to throw some tools into a laundry basket.
My Laundry
Not one of my better moments!  I did curse Esty as I put all the tools away!

For now I'll stick with my current logo/icon/maker's mark, whatever you like to call it.  

I am looking into getting a stamp/punch made and as much as I'd like the TLC as you see it on the left, it would probably be simpler, and cheaper, to just go it the letters.  

Whatever happens with the stamp, I'll keep the black background and white text as my logo, basically, because I prefer it.

The reason I'm mentioning my maker's mark at all is because Melbourne Jeweller blogger Karen has taken it upon herself to archive the marks of Australian jewellers. I'm all for it.

TLC stands for The Laundry Collection which is the name for anything I produce and sell out of my workshop. The icon inside the C is paying homage to my front loader!  

So for now, my identity crisis has been averted.  I'm sticking with my established image and I'll think twice before throwing my tools into a basket again!


Justin Siow said...

I had a hallmark made by I.T. Hallmarking.
Ivan is really friendly and makes great stamps.

208 Foote St, Templestowe, VIC 3106
p: (03) 9846 1635
f: (03) 9846 1649

Di said...

Loving the logo AND think it will work beautifully as a stamp!

Suzanne said...

It's one thing to research this online but another to talk it over with the stamp maker, so now I have no excuse but to get on the phone & get it made, finally! This will take me one step closer to the GSGA which I will join when I feel I'm up to speed. I'll be making the call to Ivan on Monday, thanks for the feedback.

melbournejeweller said...

Hi Suzanne
Thank you for the link!
When I asked for help a little while ago for a makers mark maker(?) the concensus was definitely for Ivan.


Hi Suzanne
thanks for leaving a comment on my blog re my Oriental shrine. I can see you are a area I'm slowly finding my way in too.Love all your Moonah amazing. I just missed a silver casting class here in Darwin but hope to get to another one later on.

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